The Coming World of Naked Meaning

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As another Black Friday arrives, it might be useful to observe a trend that’s going to shape some future Black Fridays. The glory of ownership is over. That’s right, I said it. You might think that’s overblown, but just look around you. The cornerstone of the culture of ownership – the house – is failing [...]

What’s Wrong With Discounts?

I’m not a believer in discounts, unless they are part of a marketing campaign. Half-hazard discounts, just because someone asks for one, force you to work harder for less pay to justify your normal price. And you’re not giving them a reason for the discount, so what does that say about what you were going [...]

When it has to be there Tomorrow

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You’re filling a sudden order to bang out a Powerpoint presentation for 500 people by morning, and need to walk in looking rested and in control. You need to launch a web site yesterday, because your new client already mailed out their secondary marketing, and their own servers just died. The mobile headquarters of your [...]