Dead Companies Don’t Twitter

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Back in the mid 1990s, it was quite common to hear people say “I just have no need for e-mail” and “I believe in doing everything face to face.” The verbal emphasis on the “e” in “e-mail” was one of rolling the eyes or sometimes derision. A bit later, it was common to hear the [...]

The Rules of Punchy Blog Posts

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Want to write punchy, pithy, savvy sounding posts for your blog (or your client)? Don’t have all the expertise in a certain area (who does?), but want to sling it right up there with the insiders? Want posts that people can read with the same psychological effect that rap songs have on fans? A good [...]

People vs. Individuals

When I went to my first job interview to be a teaching intern, I was asked the standard question. “Do you love children”. My response was this: Image by Getty Images via @daylife I know that’s a standard question that the interviewee is supposed to gush over with not only yes, but yes, yes, yes, [...]

Starting a Business Blog That Doesn’t Suck

“I’m a landscaper or plumber – how do I start a business blog? Who would want to read it?” Exactly. Or maybe. I hear that a lot. It’s a reasonable question. “And if I write it, and I don’t know what I’m doing, won’t it suck.” Probably not. It could, if you don’t keep an [...]

Google’s Ultimate Information Manager

I’m deliriously happy. Happy to be wrong, that is. The other day I said Google didn’t know how to do “to do” lists properly. They don’t. But that’s beside the point – it seems google has figured out  that I don’t yet know how to do “to do” lists. In the same way, I used [...]