Dead Companies Don’t Twitter

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Back in the mid 1990s, it was quite common to hear people say “I just have no need for e-mail” and “I believe in doing everything face to face.” The verbal emphasis on the “e” in “e-mail” was one of rolling the eyes or sometimes derision. A bit later, it was common to hear the [...]

The Rules of Punchy Blog Posts

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Want to write punchy, pithy, savvy sounding posts for your blog (or your client)? Don’t have all the expertise in a certain area (who does?), but want to sling it right up there with the insiders? Want posts that people can read with the same psychological effect that rap songs have on fans? A good [...]

Business & Client Expectations – The Arena of Technology

One of the realities of client – company relationships is that, not infrequently, clients may not understand the meaning and significance or processes, protocols, technologies, and media that you must use precisely to maintain an efficient and effective set of client relationships. This can be especially true, if they or you work in a single-person [...]