I’m not a believer in discounts, unless they are part of a marketing campaign. Half-hazard discounts, just because someone asks for one, force you to work harder for less pay to justify your normal price. And you’re not giving them a reason for the discount, so what does that say about what you were going [...]
Action Items: The Joys of Slicing Cheese
December 12, 2009 By Leave a Comment
A colleague and I are constructing a new type of organization, and at times at the outset I felt overwhelmed and a bit paralyzed. It comes with having an enormous vault of ideas, and a need for speed, while needing also to quickly put up an infrastructure (in this case a marketing infrastructure) that is [...]
Prices: To List or Not to List?
December 11, 2009 By Leave a Comment
Personally, I rarely publish prices for services, because I think it encourages price shopping, and creates a climate where I can’t add value, and so I can’t compete. That’s bad for the client, because they always get nickel and dimed with mediocrity. With pure price shopping, I’m competing even with unscrupulous and dishonest service providers [...]
The 2-minute Resignation Letter
December 9, 2009 By Leave a Comment
Here it is, time to write another resignation letter for a family member. This is sort of my role in our family. The reasons for leaving are employer incompetence, but naturally I reach for the most tiny, most dull, most trivial format there is. Yes, I’d like to say, “you people are tards who are [...]
Sell more than you save
November 13, 2009 By Leave a Comment
Writing Winning Marketing
March 8, 2009 By Leave a Comment
Marketing to Stan & Fran & Jan
August 30, 2008 By Leave a Comment
You’re a billion dollar firm putting out a web site to position your company before the entire English-speaking public. Your marketing people are armed with formidable demographic research that, after weeks of culling and analysis, is oriented into a dozen “models” – virtual consumers that will be users of your web site. Another 25% of [...]
When it has to be there Tomorrow
August 15, 2008 By Leave a Comment
You’re filling a sudden order to bang out a Powerpoint presentation for 500 people by morning, and need to walk in looking rested and in control. You need to launch a web site yesterday, because your new client already mailed out their secondary marketing, and their own servers just died. The mobile headquarters of your [...]
Automated Marketing: a lay gospel
June 1, 2008 By 6 Comments
Those who sell you on the idea of purely automated marketing (or marketing without involvement and work) are drawing on the same neurotic belief that convinces you of the possibility of exercise without effort or income without activity. True, there are marketing tools that automate some of the processes involved, but even reasonably adept spammers [...]
Reader Comments