I’m not a believer in discounts, unless they are part of a marketing campaign. Half-hazard discounts, just because someone asks for one, force you to work harder for less pay to justify your normal price. And you’re not giving them a reason for the discount, so what does that say about what you were going [...]
A colleague and I are constructing a new type of organization, and at times at the outset I felt overwhelmed and a bit paralyzed. It comes with having an enormous vault of ideas, and a need for speed, while needing also to quickly put up an infrastructure (in this case a marketing infrastructure) that is [...]
“I’m a landscaper or plumber – how do I start a business blog? Who would want to read it?” Exactly. Or maybe. I hear that a lot. It’s a reasonable question. “And if I write it, and I don’t know what I’m doing, won’t it suck.” Probably not. It could, if you don’t keep an [...]
Personally, I rarely publish prices for services, because I think it encourages price shopping, and creates a climate where I can’t add value, and so I can’t compete. That’s bad for the client, because they always get nickel and dimed with mediocrity. With pure price shopping, I’m competing even with unscrupulous and dishonest service providers [...]
Here it is, time to write another resignation letter for a family member. This is sort of my role in our family. The reasons for leaving are employer incompetence, but naturally I reach for the most tiny, most dull, most trivial format there is. Yes, I’d like to say, “you people are tards who are [...]
Rule of Work: If you must choose, sell more rather than save more. Both are good, but it’s a matter of priorities. As I contemplate “quitting the day job” (OK, so I’m not quitting – the project is at completion and I’ve finished – but I’m referring to not replacing it with another one), I [...]
You’ve seen them – the blog articles that are just fluff with a sales pitch. “You too can make millions. Buy my system, and get started today!” Or it’s like a book, but it doesn’t ever tell you what to do with this knowledge. I’m always telling my clients to blog, but how to write [...]
You’re a billion dollar firm putting out a web site to position your company before the entire English-speaking public. Your marketing people are armed with formidable demographic research that, after weeks of culling and analysis, is oriented into a dozen “models” – virtual consumers that will be users of your web site. Another 25% of [...]
You’re filling a sudden order to bang out a Powerpoint presentation for 500 people by morning, and need to walk in looking rested and in control. You need to launch a web site yesterday, because your new client already mailed out their secondary marketing, and their own servers just died. The mobile headquarters of your [...]
Those who sell you on the idea of purely automated marketing (or marketing without involvement and work) are drawing on the same neurotic belief that convinces you of the possibility of exercise without effort or income without activity. True, there are marketing tools that automate some of the processes involved, but even reasonably adept spammers [...]
Daniel writes prolifically about subjects ranging from work to social justice, does literary writing, and is Marketing Director of Free Agent Source. Daniel founded JobHacker (formerly the Rules of Work) blog when the bottom fell out of the mortgage market, and the US economy started its death rattle.
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