Here’s a new rule of work: When it comes to ideas and creativity, spend what you have. Spend it all. This is one of the most valuable rules I learned from a friend (I can’t claim originality on this one). I used to wonder whether I should hold back my best ideas, when it came [...]
One of the realities of client – company relationships is that, not infrequently, clients may not understand the meaning and significance or processes, protocols, technologies, and media that you must use precisely to maintain an efficient and effective set of client relationships. This can be especially true, if they or you work in a single-person [...]
Personally, I rarely publish prices for services, because I think it encourages price shopping, and creates a climate where I can’t add value, and so I can’t compete. That’s bad for the client, because they always get nickel and dimed with mediocrity. With pure price shopping, I’m competing even with unscrupulous and dishonest service providers [...]
You’re a billion dollar firm putting out a web site to position your company before the entire English-speaking public. Your marketing people are armed with formidable demographic research that, after weeks of culling and analysis, is oriented into a dozen “models” – virtual consumers that will be users of your web site. Another 25% of [...]
Those who sell you on the idea of purely automated marketing (or marketing without involvement and work) are drawing on the same neurotic belief that convinces you of the possibility of exercise without effort or income without activity. True, there are marketing tools that automate some of the processes involved, but even reasonably adept spammers [...]
I was just talking with one of the contract technical people from India and he asked me about my business. I told him I’m an Internet Marketing Consultant. He responded, “Oh, so you’re a bastard.” I thought that was the cleverest thing, and laughed, but it turned out he was saying “webmaster”. It was his [...]
Daniel writes prolifically about subjects ranging from work to social justice, does literary writing, and is Marketing Director of Free Agent Source. Daniel founded JobHacker (formerly the Rules of Work) blog when the bottom fell out of the mortgage market, and the US economy started its death rattle.
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