Here’s a new rule of work: When it comes to ideas and creativity, spend what you have. Spend it all. This is one of the most valuable rules I learned from a friend (I can’t claim originality on this one). I used to wonder whether I should hold back my best ideas, when it came [...]
Prices: To List or Not to List?
December 11, 2009 By Leave a Comment
Personally, I rarely publish prices for services, because I think it encourages price shopping, and creates a climate where I can’t add value, and so I can’t compete. That’s bad for the client, because they always get nickel and dimed with mediocrity. With pure price shopping, I’m competing even with unscrupulous and dishonest service providers [...]
Marketing to Stan & Fran & Jan
August 30, 2008 By Leave a Comment
You’re a billion dollar firm putting out a web site to position your company before the entire English-speaking public. Your marketing people are armed with formidable demographic research that, after weeks of culling and analysis, is oriented into a dozen “models” – virtual consumers that will be users of your web site. Another 25% of [...]
Automated Marketing: a lay gospel
June 1, 2008 By 6 Comments
Those who sell you on the idea of purely automated marketing (or marketing without involvement and work) are drawing on the same neurotic belief that convinces you of the possibility of exercise without effort or income without activity. True, there are marketing tools that automate some of the processes involved, but even reasonably adept spammers [...]
Well, that too.
May 21, 2008 By Leave a Comment
I was just talking with one of the contract technical people from India and he asked me about my business. I told him I’m an Internet Marketing Consultant. He responded, “Oh, so you’re a bastard.” I thought that was the cleverest thing, and laughed, but it turned out he was saying “webmaster”. It was his [...]
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