Advertising and Marketing

Action Items: The Joys of Slicing Cheese

December 12, 2009 By Daniel DiGriz Leave a Comment

A colleague and I are constructing a new type of organization, and at times at the outset I felt overwhelmed and a bit paralyzed. It comes with having an enormous vault of ideas, and a need for speed, while needing also to quickly put up an infrastructure (in this case a marketing infrastructure) that is [...]

Filed Under: Grab Bag Tagged With: Activism, Advertising and Marketing, business, Business and Economy, Cheese, Consultants, David Allen, Getting Things Done, Getting Things Done: The Art of Stress-Free Productivity, Google, Infrastructure, marketing, Marketing and Advertising, Productivity, Time management, United States

Prices: To List or Not to List?

December 11, 2009 By Daniel DiGriz Leave a Comment

Personally, I rarely publish prices for services, because I think it encourages price shopping, and creates a climate where I can’t add value, and so I can’t compete. That’s bad for the client, because they always get nickel and dimed with mediocrity. With pure price shopping, I’m competing even with unscrupulous and dishonest service providers [...]

Filed Under: Marketing Tagged With: added value, Advertising and Marketing, Best Buy, business, Competition, Consumer, internet marketing, Lowest common denominator, market differentiators, marketing, marketing consultant, Marketing plan, online prices, price comparison shopping, price list, price quotes, price shopping, Real estate broker, sales, Service provider, value added