“I like working with customers who are making the new rules’of work. So most of my clients are in high tech or new media sectors. I am not good at working with people in institutions who [merely?] want to improve the efficiency of existing systems.” – anonymous freelancer quoted at the Strengths Foundation
Three Rules
“Three rules of work: Out of clutter find simplicity; From discord find harmony; In the middle of difficulty lies opportunity.” – Einstein These are good rules. If I had to limit myself to three, they’d be: If it’s worth doing, it’s worth doing as work. Whenever you discover you’re wrong or going the wrong way, [...]
Uncertainty vs. No Guarantee
I inc, therefore I am
Startups as Revolutionaries
Building a startup is like building a revolutionary organization. “Organization must be no larger than necessary — never recruit anyone merely because he wants to join. Nor seek to persuade for the pleasure of having another share your views. He’ll share them when the time comes . . . or you’ve misjudged the moment in [...]
No work for the rested
Where’s your TED?
Know about TED – the community of new ideas? If your idea is good enough, why not make your own “TED” videos and share them? I call mine FRED. [TED] stands for Technology, Entertainment, and Design. FRED, which is my pet version, stands for: Free agency, Rules (of work), Entrepreneurship, and Daniel’s own peculiar ideas. Not [...]
Why Rules of Work?
Where Intelligence Begins
The Scarcest Commodity
“Brainpower is the scarcest commodity and the only one of real value. Any human organization can be rendered useless, impotent, a danger to itself, by selectively removing its best minds while carefully leaving the stupid ones in place. It took only a few careful ‘accidents’ to ruin utterly the great Prussian military machine and turn [...]
A Song of Strength
The activity of our souls is all-consuming, and the work of our hands comes from that source, like fire from a furnace. It’s like picking up the Wall Street Journal – it’s got some of everything, because everything matters. The full-length caveman video for Three Doors Down: “Let Me Be Myself” was designated the offical [...]
Designated Theme Video

[This video] has been chosen as the official theme video of the Rules of Work blog. Steve Pruneau added the following: It taps into everything you ever thought, felt and said about not “fitting in” when employed by a company. This video makes me think about… People who are smart but don’t do well in a [...]
A definition of thinking:
Definitions are really only descriptions. They’re always less than the thing they describe. So here’s a definition written as a description: thinking involves considering other options to every assumption you’re working with. Thinking involves treating your premises as subjective, not objectifying them. Thinking involves, out of principle, never absolutizing your own perceptions, but ever challenging [...]
I Know How
Client Taxonomy
Now THAT’s what I’M talking about!

I’m pretty proud of this gent, as a fellow entrepreneur. He has the courage to step out in a different direction and market his own thing. Switching his whole appraisal marketing footing over to a venture of selling information, training, and networking is not only the smartest move I’ve seen lately, but the most inspiring. [...]
Work and the Desert
Work is a fundamentally ascetic enterprise (an ascesis). You learn not to lie in bed awake. You stop luxuriating in long showers. You fast from excess food and sweets and drink – fast from excesses of all kinds. You may work with others, but the fundamental things are solitary. Restraint, self-control, moderation. You are what [...]
Literary Widgets
Well, that too.
I was just talking with one of the contract technical people from India and he asked me about my business. I told him I’m an Internet Marketing Consultant. He responded, “Oh, so you’re a bastard.” I thought that was the cleverest thing, and laughed, but it turned out he was saying “webmaster”. It was his [...]
Break their rules, not yours.
Manifesto: The Mad Farmer Liberation Front by Wendell Berry Love the quick profit, the annual raise, vacation with pay. Want more of everything ready-made. Be afraid to know your neighbors and to die. And you will have a window in your head. Not even your future will be a mystery any more. Your mind will [...]



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